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2. Online to offline - Wikipedia

   en.wikipedia.org/wiki/Online_to_offline

   O2O means "Online To Offline" but also "Offline to Online", indicating the two-way flow between the online and the physical world, especially retail and ecommerce, but also between brand marketing and shopper or point-of-sale marketing efforts to influence purchase decisions. For example, consumers could see an ad online and be driven to visit ...

3. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities. [65] Advertising online offers better returns than in other media. [76]: 1

4. Multichannel marketing - Wikipedia

   en.wikipedia.org/wiki/Multichannel_marketing

   Companies that sell branded products and services through local businesses market through both online and offline channels to local audiences. Online and offline multichannel marketing campaigns can either inform one another or be executed in isolation. A proportion of companies use their online marketing efforts to inform their offline ...

5. Marketing channel - Wikipedia

   en.wikipedia.org/wiki/Marketing_channel

   Those online and offline marketing initiatives can either be isolated or coordinated to inform one another. [14] An example of this is an apple orchard: Apple orchard > Transport > Processing factory > Packaging > Final product to be sold > Apple pie eaten An alternative term is distribution channel or 'route-to-market'. It is a 'path' or ...

6. Want to Sell Anything Online? Check Out These Business Plan ...

   www.aol.com/want-sell-anything-online-check...

   Step 2: Company description. In this section, you provide details about your brand. At this point, the ecommerce business plan begins to take shape.

7. Interactive advertising - Wikipedia

   en.wikipedia.org/wiki/Interactive_advertising

   In the inaugural issue of the Journal of Interactive Advertising, [1] editors Li and Leckenby (2000) defined interactive advertising as the "paid and unpaid presentation and promotion of products, services and ideas by an identified sponsor through mediated means involving mutual action between consumers and producers". This is most commonly ...