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It was the first to produce wholemeal/wholegrain flour. His slogan was Health without Medicine. Allinson was viewed as an eccentric because of his advocation of vegetarianism (in particular of wholegrain bread) and opposition to many medical practices of the time. Two more mills were bought in Castleford and Newport in Wales.
The name was coined in 1890 by London student Herbert Grime in a national competition set by S. Fitton & Sons Ltd to find a trading name for their patent flour which was rich in wheat germ. Grime won £25 when he coined the word from the Latin phrase hominis vis, "the strength of man". [5] The company became the Hovis Bread Flour Company ...
Homepride uses a cartoon character named "Fred the Flour Grader" as part of its marketing. Fred was created by the Geers Gross advertising agency in 1964. [4] [5] Since 1965, the company has used the advertising slogan "Because graded grains make finer flour", employing such voice over artists as John Le Mesurier and Richard Briers.
Introduced in 1942, the loaf was made from wholemeal flour, known to be more nutritious, and fortified to prevent nutritional deficiencies like rickets. There was limited shipping space for flour imports (and limited domestic wheat), so more efficient use of limited resources was a major consideration. The loaf was abolished in October 1956. [2]
Bread. Barley bread; Cockle bread; Granary bread – made from malted-grain flour (in the United Kingdom, Granary flour, a proprietary malted-grain flour, is a brand name, so bakeries may call these breads malthouse or malted-grain bread.) [2] See: sprouted bread for similar. Rowie; Loaf. Cottage loaf; Manchet; Milk roll – also known as a ...
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At the beginning of the 20th century Spillers introduced the Turog brand of brown bread. Spillers made the flour which was sold to bakers who were licensed to make Turog bread, which Spillers promoted by advertising. [3] Turog was a competitor to Hovis, which used the same business model. Winalot dog biscuits were introduced by Spillers in 1927.
Common wheat flour (T. aestivum) is the flour most often used for making bread. Durum wheat flour (T. durum) is the second most used. [22] Maida flour is a finely milled wheat flour used to make a wide variety of Indian breads such as paratha and naan. Maida is widely used not only in Indian cuisine but also in Central Asian and Southeast Asian ...
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