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The name was coined in 1890 by London student Herbert Grime in a national competition set by S. Fitton & Sons Ltd to find a trading name for their patent flour which was rich in wheat germ. Grime won £25 when he coined the word from the Latin phrase hominis vis, "the strength of man". [5] The company became the Hovis Bread Flour Company ...
In 1889 the business merged with William Baker and Sons of Bristol to form Spillers and Bakers Ltd. [1] At the beginning of the 20th century Spillers introduced the Turog brand of brown bread . Spillers made the flour which was sold to bakers who were licensed to make Turog bread, which Spillers promoted by advertising. [ 3 ]
Homepride uses a cartoon character named "Fred the Flour Grader" as part of its marketing. Fred was created by the Geers Gross advertising agency in 1964. [4] [5] Since 1965, the company has used the advertising slogan "Because graded grains make finer flour", employing such voice over artists as John Le Mesurier and Richard Briers.
Allinson was viewed as an eccentric because of his advocation of vegetarianism (in particular of wholegrain bread) and opposition to many medical practices of the time. Two more mills were bought in Castleford and Newport in Wales. The company was joined with six others to form Allied Bakeries by Willard Garfield Weston in 1935.
Bread. Barley bread; Cockle bread; Granary bread – made from malted-grain flour (in the United Kingdom, Granary flour, a proprietary malted-grain flour, is a brand name, so bakeries may call these breads malthouse or malted-grain bread.) [2] See: sprouted bread for similar. Rowie; Loaf. Cottage loaf; Manchet; Milk roll – also known as a ...
Common wheat flour (T. aestivum) is the flour most often used for making bread. Durum wheat flour (T. durum) is the second most used. [22] Maida flour is a finely milled wheat flour used to make a wide variety of Indian breads such as paratha and naan. Maida is widely used not only in Indian cuisine but also in Central Asian and Southeast Asian ...
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Bell had experimented with rising agents on flour in baking and, from that, produced the world's first self-raising flour. [1] He founded the Bells Royal works which sold the Bell's Royal Flour. [1] In 1907, Bell renamed his product "Be-Ro", a portmanteau of "Bell" and "Royal", and registered the new name under the Trade Marks Act 1905.
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