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Among its many rules, the now-rescinded DA pamphlet mandated structuring written staff products with the main point, or bottom line, at the beginning. The pamphlet said Army writers should give the bottom line up front, or BLUF, because "the greatest weakness in ineffective writing is that it doesn't quickly transmit a focused message."
Other styles are also used in news writing, including the "anecdotal lead", which begins the story with an eye-catching tale or anecdote rather than the central facts; and the Q&A, or question-and-answer format. The inverted pyramid may also include a "hook" as a kind of prologue, typically a provocative quote, question, or image, to entice the ...
BLUF ("Bottom Line Up Front") – similar to above, even more terse. Maybe applicable in our technical sections? ... Writing style. This is a matter for individual ...
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When a message is replied to in e-mail, Internet forums, or Usenet, the original can often be included, or "quoted", in a variety of different posting styles.. The main options are interleaved posting (also called inline replying, in which the different parts of the reply follow the relevant parts of the original post), bottom-posting (in which the reply follows the quote) or top-posting (in ...
Centered text is considered less readable for a body of text made up of multiple lines because the ragged starting edges make it difficult for the reader to track from one line to the next. Centered text can also be commonly found on signs, flyers, and similar documents where grabbing the attention of the reader is the main focus, or visual ...
The byline (or by-line in British English) on a newspaper or magazine article gives the name of the writer of the article.Bylines are commonly placed between the headline and the text of the article, although some magazines (notably Reader's Digest) place bylines at the bottom of the page to leave more room for graphical elements around the headline.
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