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Aristotle's Rhetoric, renowned for its modes of persuasion in ethos, logos, and pathos, gave mankind its first recorded guide to and theory of social influence. Aristotle recognized that different appeals are necessary for different types of persuasion, and that these appeals can be tailored and refined to better suit the audience or better suit the product or idea at hand.
Attitude objects also play a significant role in shaping and determining the functions of attitudes, which can be classified as utilitarian, social identity, or self-esteem maintenance functions. [3] The utilitarian function involves attitudes toward objects that provide direct benefits (e.g., coffee or air conditioners), which help maximize ...
In psychology and sociology, the Thurstone scale was the first formal technique to measure an attitude. It was developed by Louis Leon Thurstone in 1928, originally as a means of measuring attitudes towards religion. Today it is used to measure attitudes towards a wide variety of issues.
Substantial debate exists in the field over the meaning of the role in role theory. A role can be defined as a social position, behavior associated with a social position, or a typical behavior. Some theorists have put forward the idea that roles are essentially expectations about how an individual ought to behave in a given situation, whereas ...
A role (also rôle or social role) is a set of connected behaviors, rights, obligations, beliefs, and norms as conceptualized by people in a social situation. It is an expected or free or continuously changing behavior and may have a given individual social status or social position.
Manifest functions are the consequences that people see, observe or even expect. It is explicitly stated and understood by the participants in the relevant action. The manifest function of a rain dance, according to Merton in his 1957 Social Theory and Social Structure, is to produce rain, and this outcome is intended and desired by people participating in the ritual.
Robert Selman developed his developmental theory of role-taking ability based on four sources. [4] The first is the work of M. H. Feffer (1959, 1971), [5] [6] and Feffer and Gourevitch (1960), [7] which related role-taking ability to Piaget's theory of social decentering, and developed a projective test to assess children's ability to decenter as they mature. [4]
The positions and roles become differentiated to some extent and, in a modern society, are associated with things such as occupational, political, judicial, and educational roles. Considering the interrelation of these specialized roles as well as functionally differentiated collectivities (like firms and political parties), a society can be ...