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The Gazelle is a continuation of a previous shoe that Adidas had created called the Olympiade which was a running shoe. When it first launched, it released in two versions: a red version with similar elements to the Olympiade and mainly aimed to be used in outside settings and a blue version which was aimed for indoor activities.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion ...
Articles relating to Adidas, a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike
This page was last edited on 19 September 2022, at 08:38 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
The shoe had a second wave of popularity in the 2020s thanks in part to its similarities with Adidas' other shoes, the Samba and Gazelle. The shoe was brought into the spotlight thanks to social media sites like TikTok and Instagram with many popular influencers and celebrities donning the shoe as fashion items.
The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .
Michael Jordan wearing a blue and white pair of the Adidas Forum. The popularity of the shoe was seen with various professional basketball players wearing the shoes in games. Most notable being Michael Jordan who, before signing with Nike, wore these pair while participating in the 1984 Olympics as he was an avid fan of the Adidas brand. [3]
Horst Dassler (12 March 1936 – 10 April 1987) [3]: 215 was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas.Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations. [4]
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