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2. Business plan - Wikipedia

   en.wikipedia.org/wiki/Business_plan

   For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.

3. How To Create a Mission Statement for Your Business - AOL

   www.aol.com/create-mission-statement-business...

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4. Mission statement - Wikipedia

   en.wikipedia.org/wiki/Mission_statement

   Although the notion of business purpose may transcend that of a mission statement, [8] the sole purpose of a commercial mission statement is to summarize a company's main goal/agenda, it outlines in brief terms what the goal of a company is. Some generic examples of mission statements would be, "To provide the best service possible within the ...

5. Vision statement - Wikipedia

   en.wikipedia.org/wiki/Vision_statement

   The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

6. Business purpose - Wikipedia

   en.wikipedia.org/wiki/Business_purpose

   Business purpose refers to the wider, long-term goals of a commercial enterprise. It expresses the corporate's reason for existing, its particular commitment with respect to the surrounding world. It expresses the corporate's reason for existing, its particular commitment with respect to the surrounding world.

7. Situation analysis - Wikipedia

   en.wikipedia.org/wiki/Situation_analysis

   In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction