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  2. How To Create a Mission Statement for Your Business - AOL

    www.aol.com/create-mission-statement-business...

    While it's not a requirement for a business to have a mission statement, a company that takes the time to create one is able to communicate the organization's purpose and values to all ...

  3. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. [5]

  4. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  5. Business purpose - Wikipedia

    en.wikipedia.org/wiki/Business_purpose

    A business purpose statement serves as an affirmative reminder of the company's core identity to employees, customers, and other stakeholders; a common ground hopefully enabling them to focus on their particular tasks while feeling what they do is part of a wider, socially valued endeavor.

  6. Goals breakdown structure - Wikipedia

    en.wikipedia.org/wiki/Goals_Breakdown_Structure

    In the original work, the highest level of the goals breakdown structure is the project's goal or mission statement. This layer exhibits slightly different characteristics to the other tiers as its primary objective differs. The goal of the project mission or goal statement is to maintain the focus of the project team and stakeholders.

  7. Stonemaier Games and the Business of Fun - AOL

    www.aol.com/stonemaier-games-business-fun...

    You mentioned this in the mission statement, but thinking a lot more about vision friendliness, thinking about what types of people, what table sizes. Even recently we've been thinking about the ...

  8. Built to Last: Successful Habits of Visionary Companies

    en.wikipedia.org/wiki/Built_to_Last:_Successful...

    The book is said to be "one of the most influential business books of our era". [2] The authors identified two primary objectives for the research published in the book: “to identify underlying characteristics are common to highly visionary companies” and “to effectively communicate findings so that they can influence management”.

  9. Ben & Jerry’s parent company, Unilever, accused of ... - AOL

    www.aol.com/ben-jerry-parent-company-unilever...

    It also alleged that Unilever threatened to dismantle Ben & Jerry’s board and sue members because the company’s management and board planned to issue a statement calling for “peace” and a ...

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