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An agency of record (AOR) in advertising and marketing is an agency that is authorized to purchase advertising time (for radio or television advertising) or space (for print or online advertising) on behalf of the company with which they have an agency contract.
An agent of record (AOR) is an individual or legal entity with a duly executed contractual agreement with an insurance policy owner in line with the prevailing legal norms and regulations of the region in which the contract was entered. The agent of record has a legal right to receive commissions from the respective insurance policy.
For example, in some agencies of the U.S. government, oral arguments in intra-agency appeals are transcribed by a reporter as a matter of the agency's choice, but since the record is not required by statute, other guarantees of 5 U.S.C. §§ 554, 556, and 557 do not apply.
Young & Rubicam (Y&R) was KFC's agency of record in the US from 1976 until December 2000. [48] The tagline from 1976 to 1981 was: "It's nice to feel so good about a meal". [49] It was chosen because KFC had identified consumer guilt as its core marketing obstacle. [50] Meanwhile, KFC hired the Mingo-Jones agency to target African American ...
The company became a full-service advertising agency in 1976 [15] and in 1986, Motel 6 was signed as a client. [16] In 2016, The Richards Group took AOR (agency of record) for Blue Bell Creameries. [17] In 2018, Dish Network selected The Richards Group as its creative agency of record. [18]
The New York Times Building in Midtown Manhattan; some meanings of the term originated in reference to The New York Times.. A newspaper of record is a major national newspaper with large circulation whose editorial and news-gathering functions are considered authoritative and independent; they are thus "newspapers of record by reputation" and include some of the oldest and most widely ...
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In 1983, Sosa & Associates was named Kroger Grocery's first ever Hispanic Agency of Record (AOR). In 1987, Sosa & Associates was named Domino's Pizza ’s first ever Hispanic Agency of Record (AOR). By 1988, Sosa & Associates became the first Hispanic agency to win a Clio for their work on “Hispanics get AIDS” in U.S. Television/Cinema ...