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Yahoo! Search is a search engine owned and operated by Yahoo!, using Microsoft Bing to power results. Originally, "Yahoo! Search" referred to a Yahoo!-provided interface that sent queries to a searchable index of pages supplemented with its directory of websites. The results were presented to the user under the Yahoo! brand.
Yahoo (/ ˈ j ɑː h uː / ⓘ, styled yahoo! in its logo) [4] Yahoo is an American web services portal. The web portal provides search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo!
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
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Yahoo Search BOSS is a service that allows developers to build search applications based on Yahoo's search technology. [99] Early Partners in the program include Hakia, Me.dium, Delver, Daylife and Yebol. [100] In early 2011, the program switched to a paid model using a cost-per-query model from $0.40 to $0.75 CPM (cost per 1000 BOSS queries).
Yahoo Search BOSS (Build your Own Search Service) was a Yahoo! Developer Network initiative to provide an open search web services platform. [1] Yahoo discontinued BOSS JSON Search API, BOSS Placefinder API, BOSS Placespotter API and as well BOSS Hosted Search, on March 31, 2016. [2] Yahoo BOSS is succeeded by Yahoo Partner Ads (YPA). [3]
The directory was Yahoo!'s first offering and started in 1994 under the name Jerry and David's Guide to the World Wide Web. [1] When Yahoo! changed its main results to crawler-based listings under Yahoo! Search in October 2002, the human-edited directory's significance dropped, but it was still being updated as of August 19, 2014. [2]