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Party identification is typically determined by the political party that an individual most commonly supports (by voting or other means). Some researchers view party identification as "a form of social identity ", [ 1 ] [ 2 ] in the same way that a person identifies with a religious or ethnic group.
Political identity is a form of social identity marking membership of certain groups that share a common struggle for a certain form of power. This can include identification with a political party, [1] but also positions on specific political issues, nationalism, [2] inter-ethnic relations or more abstract ideological themes.
George Gerbner first published his model in his 1956 paper Toward a General Model of Communication. [129] [130] It is a linear transmission model. It is based on the Shannon–Weaver model and Lasswell's model but expands them in various ways. [131] [130] [132] It aims to provide a general account of all forms of communication.
The Michigan model is a theory of voter choice, based primarily on sociological and party identification factors. Originally proposed by political scientists, beginning with an investigation of the 1952 Presidential election, [1] at the University of Michigan's Survey Research Centre.
Other literature suggests that political identification and political participation often stem from values and attitudes attained during one's adolescence. [30] The literature argues that pre-adult socialization in both childhood and adolescence has a longstanding and stable catalyzing influence from political events.
Political communication and influence through microblogging—An empirical analysis of sentiment in Twitter messages and retweet behavior. In System Science (HICSS), 2012 45th Hawaii International Conference on (pp. 3500-3509). IEEE. Stieglitz, S., & Dang-Xuan, L. (2013). Social media and political communication: a social media analytics framework.
Sociologist W. Phillips Davison, who first articulated the third-person effect hypothesis in 1983, explains that the phenomenon first piqued his interest in 1949 or 1950, when he learned of Japan's attempt during World War II to dissuade black U.S. soldiers from fighting at Iwo Jima using propaganda in the form of leaflets.
The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.