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Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group.The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship ...
The company was founded in 1983 through the merger of ASUAG and SSIH, moving to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry. [2] [3] [4] The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries. [5]
Besides, Swatch itself was in the business of quartz watches. And the attitude around them was all about accessibility, youth culture, and new, decidedly un-fussy wearers.
ETA SA Manufacture Horlogère Suisse (ETA SA Swiss Watch Manufacturer) designs and manufactures quartz watches and both hand-wound and automatic-winding mechanical ébauches and movements. Commonly referred to as ETA , the company is headquartered in Grenchen , Switzerland , and is a wholly owned subsidiary of The Swatch Group .
Quartz movement of the Seiko Astron, 1969. The quartz crisis (Swiss) or quartz revolution (America, Japan and other countries) was the advancement in the watchmaking industry caused by the advent of quartz watches in the 1970s and early 1980s, that largely replaced mechanical watches around the world.
But what’s a little different here from last year’s MoonSwatch is that Swatch is powering the watches with its Sistem51 automatic movement, as opposed to a battery-powered quartz movement. The ...
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