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The lining of the cups is thickened and enhanced with shape-enhancing inserts or foam padding inside the entire lining of cup. Padded bras support the breasts but, unlike push-up bras (see below), are not intended to significantly increase cleavage. [4] Also see water bra below. Plus-size: See Full-support bra above.
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Wirefree or softcup bras have additional seaming and internal reinforcement. By the late 1970s, wire-free bras were emerging both at Hanky Panky and at Hanro in Switzerland. Cosabella in Italy and in France followed in the 1980s, as did Eberjey in the 1990s. [96] Others use padding or shaping materials to enhance bust size or cleavage.
A partnership between DuPont and Warners lead to the 1959 invention of Lycra, which allowed for new designs in shapewear and more snug-fitting bras. [21] The late 1950s also saw Warner Brothers diversify its product lineup to include menswear and accessories, as well as sportswear for both men and women.
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