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Originally they bought casks of cognac and wine for export to the Channel Islands and Europe. [3] The company went bankrupt and then was revived. From 1721 Martell was exporting more than 200,000 litres of cognac to England, [1] with the Duke of Orléans his most prestigious client, soon followed by George Washington and Benjamin Franklin.
It is the oldest of the "big four" cognac houses (the others are Hennessy, Rémy Martin and Courvoisier), who together produce most of the world's cognac. [1] Formerly owned by the Seagram spirits empire, it is now part of the Martell Mumm Perrier-Jouët (MMPJ) subsidiary of the French wines and spirits conglomerate Pernod Ricard . [ 2 ]
The brand specialises in creating Cognac Fine Champagne. The brand is owned by the spirits conglomerate Rémy Cointreau, which it co-founded in 1990. Rémy Martin typically represents around 90% of the group's operating profit, [3] selling around 2.2 million nine-litre cases of cognac annually. [4]
[4] [5] The two founders also had access to stocks of aged Grande Champagne cognac from the neighboring Logis d’Angeac distillery. They packaged and registered the Pierre Ferrand cognac brand, and flew to the US to start sales. [4] A decade later, Pierre Ferrand fought for the ownership of the brand but lost in court. [6] [7]
Courvoisier was the first cognac brand to appear on TV with an advertisement on UK television broadcast to nine million viewers. In 2009, Courvoisier was the first alcohol brand to release a 3D advertisement, titled "Cognac With Another Dimension", on TV and in cinemas, ahead of the viewing of the biggest-grossing film of all time, Avatar. [12]
Cognac (/ ˈ k ɒ n. j æ k / KON-yak, also US: / ˈ k oʊ n-, ˈ k ɔː n-/ KOHN-, KAWN-, [2] [3] [4] French: ⓘ) is a variety of brandy named after the commune of Cognac, France. It is produced in the surrounding wine-growing region in the departments of Charente and Charente-Maritime .
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Rémy Cointreau is a French, family-owned business group specialized in the production and distribution of alcoholic beverages.The group's products include cognac (Rémy Martin, Louis XIII), triple sec (), the Greek spirit Metaxa, rum (), brandy (St-Rémy), gin (The Botanist) and whisky (Bruichladdich, Port Charlotte, Westland, Domaine des Hautes Alpes).