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In response to the criticism of their allowing their advertising partners to manipulate the review listing, Yelp ceased its "featured review" practice in 2010. [124] Several lawsuits have been filed against Yelp accusing it of extorting businesses into buying advertising products. Each has been dismissed by a judge before reaching trial. [95]
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
In April 2007, a group of companies that used Advanced Access Content System (AACS) encryption issued cease-and-desist letters demanding that the system's 128-bit (16-byte) numerical key (represented in hexadecimal as 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0) be removed from several high-profile websites, including Digg.
Critic Bill Addison reviews Yangban Society, a genre-defying Korean American deli from chefs Katianna and John Hong
Yangban Society occupies the two-story, 5,000-square-foot space that previously housed Bon Temps in the Arts District. (Mariah Tauger/Los Angeles Times)
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Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.