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Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.
Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder. [3] [4] Ries attributes the failure of his first startup, Catalyst Recruiting, to not understanding the wants of their target customers and focusing too much time and energy on the initial product launch. [5] [6] [7]
The technique falls under the Lean Startup methodology as MVPs aim to test business hypotheses and validated learning is one of the five principles of the Lean Startup method. [11] It contrasts strongly with the traditional "stealth mode" method of product development where businesses make detailed business plans spanning a considerable time ...
The lean startup methodology originates from a combination of ideas such as lean manufacturing, which seeks to increase value-creating practices and eliminate wasteful practices, [13] [3] [14] and Steve Blank's customer development methodology. In 2008, Ries began to document the lean startup methodology on his blog with a post titled "The lean ...
Lean manufacturing is a method of manufacturing goods aimed primarily at reducing times within the production system as well as response times from suppliers and customers.It is closely related to another concept called just-in-time manufacturing (JIT manufacturing in short).
Steve Blank (born 1953) is an American entrepreneur, educator, author and speaker. [1] He created the customer development method that launched the lean startup movement. His work has influenced modern entrepreneurship through the creation of tools and processes for new ventures which differ from those used in large companies.
Lean enterprise is a practice focused on value creation for the end customer with minimal waste and processes. [4] The term has historically been associated with lean manufacturing and Six Sigma (or Lean Six Sigma) due to lean principles being popularized by Toyota in the automobile manufacturing industry and subsequently the electronics and internet software industries.
Many burgeoning startup companies devote all of their efforts to designing and refining their product and very little time “getting out of the building.” [4] [5] The customer development model encourages that more time be spent in the field identifying potential consumers and learning how to better meet their needs.