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Asics Gel-1130 is a running shoe released by Asics. The shoe is the ninth release of the Gel-1000 series, a line of entry level shoes sold at an affordable price. The final shoe in the series, Gel-1170 , was released in 2011 before the line was replaced by the GT-1000 series in 2012.
Asics Gel-Lyte III is a running shoe released by Asics as part of the Gel-Lyte series in 1990. The shoe is considered to be the company's most popular shoe seeing the most sales and collaborations out of all of its total products. The shoe has gone on to become an important part of sneakerhead culture and both modern and retro fashion.
In 2015, Asics launched its "Asics Tiger" lifestyle brand to market sportswear inspired by the company's designs of the 1970s to 1990s. [7] Asics bought the Swedish outdoor brand Haglöfs for ¥11.4 billion ($128.7 million) on July 12, 2010. [8] In February 2016, Asics acquired fitness app Runkeeper.
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Asics saw the rise of running shoes from the 2000s start to make a comeback in fashion and wanted to take a shoe from its lineup to relaunch. At first, the company was going to go with the Gel-Kayano 13 but ultimately it was Kiko Kostadinov who decided to bring back the "Gel-Kayano 14" as its design made it looked faster. [ 3 ]
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