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In practice, such charging rates applied only from BT lines and calls typically cost 16p per minute from non-BT landlines and up to 45p per minute from mobile telephones. In 1999, landline providers started to offer "inclusive" call packages where calls to 01 and 02 numbers were free. Within a few years most customers were on this type of plan.
In the United Kingdom, BT introduced "Linkline" on 12 November 1985. No more need to manually ring the operator, two new prefixes 0800 (an automated toll-free service which became "Freefone") and 0345 (a shared-cost service marketed as "Lo-Call" because initially its rates resembled those of local calls) could be reached by direct dial. [8]
In 1997 and 1998, mobile, non-geographic and premium rate numbers started to be issued with ten digits and using only specific new prefixes: 070 for personal numbers, 076 for pagers, 077xx, 078xx and 079xx for mobiles, 0800 and 0808 for freephone, 0845 and 0870 for non-geographic revenue-share numbers and 090x for premium rate numbers.
0800 was Tongue (TO0) – numbers were transferred to 0847 (ELNS) [notes 14] 0800 later used for BT Freefone numbers - usage of BT 9-digit 0800 numbers continued after the Big Number Change; all new 0800 allocations have 10 digits and multiple operators now issue 0800 numbers. 01801 — unused
Up to 4.26p a minute (plus VAT), but fixed (e.g. always 3p/minute or always 4p/minute) from BT landline, other providers may charge more; up to 42p a minute from mobiles. 0843 xxx xxxx 0844 00x xxxx Non-BT Discount Scheme—Internet Services incorporating unmetered access up to and including 5p for BT customers 0844 01x xxxx to 0844 09x xxxx
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Both BT and Mercury issued only 10-digit freephone numbers to users after 1997. [44] With the market opened up to competition, many other companies also allocated these numbers to users. Usage of pre-existing 10- and 9-digit 0800 numbers and pre-existing 9-digit 0500 numbers continued as before.
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