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  2. Business analysis - Wikipedia

    en.wikipedia.org/wiki/Business_Analysis

    Business analysis is a professional discipline [1] focused on identifying business needs and determining solutions to business problems. [2] Solutions may include a software-systems development component, process improvements, or organizational changes, and may involve extensive analysis, strategic planning and policy development.

  3. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    Competitive analysis is an essential component of corporate strategy. [3] It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called "informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager ...

  4. Commercial art - Wikipedia

    en.wikipedia.org/wiki/Commercial_art

    Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas. [ 1 ]

  5. Frame analysis - Wikipedia

    en.wikipedia.org/wiki/Frame_analysis

    Frame analysis (also called framing analysis) is a multi-disciplinary social science research method used to analyze how people understand situations and activities. Frame analysis looks at images, stereotypes, metaphors, actors, messages, and more. It examines how important these factors are and how and why they are chosen. [1]

  6. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    SWOT analysis evaluates the strategic position of organizations and is often used in the preliminary stages of decision-making processes [2] to identify internal and external factors that are favorable and unfavorable to achieving goals. Users of a SWOT analysis ask questions to generate answers for each category and identify competitive ...

  7. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    The introduction of various new modern-day media channels has altered their traditional advantages and disadvantages. It is imperative to the effectiveness of the Integrated Marketing Communication (IMC) strategy that exposure to certain demographics, consumer groups and target audiences is anticipated to provide clarity, consistency, and ...

  8. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    The "key to advertising analysis" is the signifier and the signified. The signifier is the object and the signified is the mental concept. [158] A product has a signifier and a signified. The signifier is the color, brand name, logo design, and technology. The signified has two meanings known as denotative and connotative.

  9. PEST analysis - Wikipedia

    en.wikipedia.org/wiki/PEST_analysis

    In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...

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