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In 2022, C-beauty brands surpassed international competitors in sales within China. [28] China exported US$4.85 billion worth of cosmetics in 2021. [29] In 2023, the C-beauty market value was worth US$67.18 billion. [30] In the early 2020s, Chinese makeup styles and cosmetics became popular in Japan. [31] [32]
MAC is an acronym for Make-Up Art Cosmetics. It is named one of the top three global makeup brands, with an annual turnover of over $1 billion, and 500 independent stores, with over thirty stores in France. All stores are run by professional makeup artists. [1] MAC is an official makeup brand, used to create makeup for movie actors.
Beginning July 1, 2015, Estée Lauder Companies is set to lower prices on many of its most popular products in China, affecting all skincare and makeup brands under the company and including Origins, Estée Lauder, Clinique, La Mer, MAC, Bobbi Brown, and Lab Series.
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