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UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
The Penguin algorithm was created to eliminate this type of abuse. At the time, Google clarified its definition of a "bad" link: “Any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme.” With Penguin, it wasn't the quantity of links that improved a site's rankings but the quality.
In 2024, Google Ads introduced AI-powered tools, including the "Ads Power Pair" of Search and Performance Max, designed to improve campaign efficiency across Google channels. These tools leverage first-party data, machine learning, and automated asset creation to enhance bidding, targeting, and audience reach. [21]
Google launched the service in November 2005 after acquiring Urchin. [4] [5] As of 2019, Google Analytics is the most widely used web analytics service on the web. [6] Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [7]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Google Programmable Search Engine (formerly known as Google Custom Search and Google Co-op) is a platform provided by Google that allows web developers to feature specialized information in web searches, refine and categorize queries and create customized search engines, based on Google Search.
Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed [5] for the Apache HTTP Server and NGX PageSpeed [6] for the Nginx) [7 ...
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