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Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
The newer version of Google Analytics tracking code is known as the asynchronous tracking code, [31] which Google claims is more sensitive and accurate, and is able to track very short activities on the website.
Find My Device locates and traces missing Android-powered smartphones, tablets, headphones/earphones, and Wear OS-powered smartwatches.Users have options to play a sound at maximum volume for 5 minutes, secure the device & force it to sign out of its associated Google Account, or erase the device entirely, including sensitive cards such as keys and IDs in Wallet.
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URL scheme used by Apple's internal issue-tracking system Apple (not public) rdar:// issue number example: rdar://10198949. Allows employees to link to internally-tracked issues from anywhere. Example of a private scheme which has leaked in to the public space and is widely seen on the internet, but can only be resolved by Apple employees. s3
Eddystone-URL broadcasts a URL of at most 18 characters that redirects to a website that is secured using SSL. [9] This beacon is the underpinning of the Physical Web. In android 4.4 or higher, it causes a notification to be displayed on the user's phone. As of October 2017, Google removed Eddystone detection from Chrome on iOS and Android. [10]
Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address. This is because the URL shortener can redirect to just about any web domain, even malicious ones. So, although disguising of the underlying address may be desired for legitimate business or personal reasons, it is open to abuse. [2]
Google Ads can be integrated with Google Analytics 4 (GA4), [38] which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices. [39] Google Ads introduced enhanced conversions to make conversion measurement more accurate. [40]
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related to: google trackable url