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  2. Intuition and decision-making - Wikipedia

    en.wikipedia.org/wiki/Intuition_and_decision-making

    Although people use intuitive and deliberative decision-making modes interchangeably, individuals value the decisions they make more when they are allowed to make them using their preferred style. [2] This specific kind of regulatory fit is referred to as decisional fit. The emotions people experience after a decision is made tend to be more ...

  3. Emotional choice theory - Wikipedia

    en.wikipedia.org/wiki/Emotional_choice_theory

    Markwica suggests that political and social scientists have generally employed two main action models to explain human decision-making: On the one hand, rational choice theory (also referred to as the "logic of consequences") views people as homo economicus and assumes that they make decisions to maximize benefit and to minimize cost.

  4. Rhyme-as-reason effect - Wikipedia

    en.wikipedia.org/wiki/Rhyme-as-reason_effect

    Rhymed sayings typically exhibit higher fluency, making them easier to retrieve and process, which leads to the assumption that they have greater value. People do not always make decisions based on rational analysis or declarative knowledge. Instead, the ease of processing can result in more positive evaluations of aphorisms.

  5. Choice-supportive bias - Wikipedia

    en.wikipedia.org/wiki/Choice-supportive_bias

    The objective of a choice is generally to pick the best option. Thus, after making a choice, a person is likely to maintain the belief that the chosen option was better than the options rejected. Every choice has an upside and a downside. The process of making a decision mostly relies upon previous experiences.

  6. Predictably Irrational - Wikipedia

    en.wikipedia.org/wiki/Predictably_Irrational

    Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick.

  7. Emotions in decision-making - Wikipedia

    en.wikipedia.org/wiki/Emotions_in_decision-making

    One way of thinking holds that the mental process of decision-making is (or should be) rational: a formal process based on optimizing utility. [1] Rational thinking and decision-making does not leave much room for strong emotions. [2] In fact, emotions are often considered irrational occurrences that may distort reasoning. [3]

  8. Affect heuristic - Wikipedia

    en.wikipedia.org/wiki/Affect_heuristic

    He or she might make different decisions based on the same set of facts and might thus make an illogical decision. Overall, the affect heuristic is of influence in nearly every decision-making arena. Overall, the affect heuristic is of influence in nearly every decision-making arena.

  9. Farsighted (book) - Wikipedia

    en.wikipedia.org/wiki/Farsighted_(book)

    Making hard choices implicitly entails "making predictions about the course of future events," [3]: 101 but successful decisions require "a better-than-chance understanding of where the paths you're choosing between are going to take you. You can't be farsighted if the road ahead is blurry."