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Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
The marketing of Apple Inc. encompasses the company's advertising, ... After Steve Jobs returned to Apple in 1997, ... Think different; Switch (ad campaign) Get a Mac;
The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s " iPod People ", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 ...
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'1984' (Apple, 1984) Considered to be one of the greatest commercials of all time, not just for the Super Bowl, this ad for Apple's Macintosh computer signaled easier access to information, making ...
The company, after all, once used the slogan “Think Different.” One of the most famous Super Bowl ads in history is Apple’s “1984” commercial, directed by Ridley Scott, that urged ...
Apple Museum showcased a collection of Apple memorabilia and products, beginning with the Apple I, a bare circuit board released in 1976, and including notable items such as the iMac. It also featured the 1997 " Think Different " ad campaign, displaying a wall of portraits honoring its celebrated figures.
Clow is best known for co-creating – along with Steve Hayden – Apple Computer's 1984 commercial, which launched the Apple Macintosh and the "Think Different" slogan. [3] The 60-second TV spot was made for a budget of $900,000 and is considered a masterpiece in advertising.