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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Aristotle believed that those who used persuasion should use those forms of logical reasoning. [7] Having a logos appeal also enhances ethos because information makes the speaker look knowledgeable and prepared to their audience. However, the data can be confusing and thus confuse the audience.
For Plato, every logos was either true or false and in a logos, names included rhema which denotes actions and onoma a mark set on those who do the actions. [3] Aristotle identified three components as central to the proposition: onoma, rhema and logos. These terms are translated differently depending on the context of the discussion—grammar ...
What cannot be denied is the confounding nature with which the Dissoi Logoi conveys its message. For instance, in the very first chapter, the author states "some say that what is good and what is bad are two different things, others that they are the same thing..I myself side with the latter group", yet by the end of this chapter, it has changed "I am trying rather to point out that it is not ...
Heteroglossia – the use of a variety of voices or styles within one literary work or context. Homeoteleuton – a figure of speech where adjacent or parallel words have similar endings inside a verse, a sentence. Authors often use it to evoke music or to give a rhythm to their phrase.
Symbols, or symbolic signs, are recognized only on the basis of a shared, learned code of visual signs (e.g., a Mercedes Benz logo, or any printed word in any written language). These three types of visual signs individually, or in combination, make up the visual design elements of nearly all visual messages.
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Logos should not be used in contexts which are, taken as a whole, strongly negative. It is generally acceptable to use a logo in an article about what the logo represents (such as a company or organization), or in an article discussing the logo itself, its history and evolution, or the visual style of the logo's creator.