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Brannock spent two years developing a simple means of measuring the length, width, and arch length of the human foot. He eventually improved on the wooden RITZ Stick, the industry standard of the day, [ 2 ] patenting his first prototype in 1925 [ 3 ] and an improved version in 1927. [ 1 ]
New Balance claims to differentiate its products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company is privately held and totaled $6.5 billion in revenue in 2023.
New Balance 574 is a running shoe produced by New Balance.The shoe is synonymous with New Balance and is seen as the symbol for the company. It has been described as the "most New Balance shoe" due to the modest design and grey colorway along with its emphasis on comfortability and quality.
The popularity of 2000s era running shoes in the early 2020s helped motivate New Balance to re-release the 1906 in 2022. Similar to the relaunch of the New Balance 2002, the sole of the shoe was replaced with that of the New Balance 860v2 and given the name 1906R. A coincidence as the 1906 served as a design inspiration for the 2002. [4]
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