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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈliːvaɪˈstraʊs / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [ 1 ][ 2 ]
Jeans. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873. Prior to the patent, the term "blue jeans" had been ...
A Levi's-branded trim package debuted with AMC's 1973 model year. Similar packages were available from Volkswagen from 1973 to 1975 (the "Jeans Beetle ") [ 14 ] [ 15 ] and from Jeep from 1975 through 1977.
Jacob William Davis (born Jākobs Jufess; Russian: Якоб Яковлевич Юфес, May 14, 1831 – January 20, 1908) was a Russian-American tailor of Latvian Jewish origin [1] who is credited with inventing modern jeans. [2] Growing up in the Russian Empire, he emigrated to the United States as a young man and spent some time in Canada ...
Monopoly is an enduringly popular American board game invented to help players understand capitalist economics. The game originated in 1903 and was owned by Parker Bros. until 1991 when the ...
According to Levi Strauss & Co., Donald Freeland, an employee of the Great Western Garment Company (later acquired by Levi's), invented "stone-washing" denim in the 1950s. Inventor Claude Blankiet has also been credited with having invented the technique in the 1970s. [4] The jeans company Edwin claims to have invented the technique in the ...
1996: One of every five pairs of jeans sold in America is a Wrangler. [citation needed] 1997: The 50th anniversary of the 13MWZ. A Special Collectors Edition of the 13MWZ is created to celebrate this event. 2000: "Whatever You Ride" television ad campaign is launched, focusing on core brand values. 2001: Wrangler commences making its jeans in ...