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She invented the world's first waterproof mascara parallel to her singing career. After about two thousand attempts, she made the patented recipe known far beyond the borders of Austria under the name of La Bella Nussy. Winterstein-Kambersky founded a cosmetics company in 1936, which is still family-owned and produces the recipe almost unchanged.
Max Factor waterproof mascara creme in a tube with a brush, 1960. Years later in 1957, Rubinstein created a formula that evolved mascara from a hard cake into a lotion-based cream. She packaged the new mascara in a tube to be sold with a brush. For use, the cream was squeezed onto the brush and applied to lashes. [16]
Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
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With the advent of modern film making in the United States in the 1930s, men's hair and cosmetics re-emerged in the public eye. [1] However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6]
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While most mascara brands claim their products offer 12- to 24-hour coverage, Neogen boasts its waterproof formula provides up to 33 hours of continuous wear—and they weren't kidding.
Mascara is used to darken, lengthen, thicken, or enhance the eyelashes through the use of a typically thick, cream-like product applied with a spiral bristle mascara brush. Mascara is commonly black, brown, or clear, though a number of different colours, some containing glitter, are available.
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related to: who invented waterproof mascara for men