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  2. Cost-plus pricing - Wikipedia

    en.wikipedia.org/wiki/Cost-plus_pricing

    Markup price = (unit cost * markup percentage) Markup price = $450 * 0.12 Markup price = $54 Sales Price = unit cost + markup price. Sales Price= $450 + $54 Sales Price = $504 Ultimately, the $54 markup price is the shop's margin of profit. Cost-plus pricing is common and there are many examples where the margin is transparent to buyers. [4]

  3. Small business - Wikipedia

    en.wikipedia.org/wiki/Small_business

    Social media has become an affordable route of marketing for small businesses. It is a fraction of the cost of traditional marketing and small businesses can do it themselves or find small social marketing agencies that they can hire out for a small fee. Statistically, social media marketing has a higher lead-to-close rate than traditional media.

  4. Exact Data - Wikipedia

    en.wikipedia.org/wiki/Exact_Data

    Exact Data helps small and medium sized businesses acquire customers cost effectively, by selling highly targeted consumer and business email, postal and phone audiences. . Exact Data is based in Chicago, Illinois and has offices in Los Angeles, California and Deerfield Beach, Flori

  5. Value-based pricing - Wikipedia

    en.wikipedia.org/wiki/Value-based_pricing

    Businesses using this approach simply define their price in relation to internal costs and abilities, thus, potentially missing profit making opportunities or building customer retention. [4] However, value-based pricing takes these factors into consideration and assists businesses in understanding what consumers value and what they are willing ...

  6. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    The perceived value will depend on the alternatives open to the customer. In business these alternatives are using a competitor's software, using a manual work around, or not doing an activity. In order to employ value-based pricing, one must know its customers' business, one's business costs, and one's perceived alternatives.

  7. Financial calculator - Wikipedia

    en.wikipedia.org/wiki/Financial_calculator

    A financial calculator or business calculator is an electronic calculator that performs financial functions commonly needed in business and commerce communities [1] (simple interest, compound interest, cash flow, amortization, conversion, cost/sell/margin, depreciation etc.).

  8. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    Small businesses can be "cost focused" not "cost leaders" if they enjoy any advantages conducive to low costs. For example, a local restaurant in a low rent location can attract price-sensitive customers if it offers a limited menu, rapid table turnover and employs staff on minimum wage.

  9. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). [1]

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