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There were 119.6 million TV homes in the United States for the 2017–18 TV season (Nielsen's National Television Household Universe, or Households Using Television, HUT). [21] Nielsen re-estimates the number of television-equipped households each August for the upcoming television season. [22] The rating of a program is a fraction of the HUT.
Nielsen, best known for delivering TV ratings, is getting ready for a future when it gauges a lot more than what people are watching on TV. The media-measurement giant plans to launch a new system ...
Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide. For most of its history, the company was known for its two subsidiaries, Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data. Nielsen Media Research later ...
Nielsen’s efforts to introduce new elements to its audience-measurement technology are gaining steam, despite the concerns of executives at some of the TV networks on which it keeps tabs.
Nielsen, the king of media measurement, intends to extend its yardstick a little further. The data company, whose tabulation of TV audiences forms the bedrock of negotiations for billons of ...
NIQ (also known as NielsenIQ, formerly known as ACNielsen or AC Nielsen) is a global marketing research firm, with worldwide headquarters in Chicago, United States. The company has approximately 30,000 employees and operates in more than 100 countries. [ 1 ]
Some yardsticks are hard to break. The nation’s TV companies have for months worked to edge out Nielsen from the business of measuring TV audiences. They had good reason: Nielsen failed to count ...
This is a list of notable polling organizations by country. All the major television networks, alone or in conjunction with the largest newspapers or magazines, in virtually every country with elections, operate their own versions of polling operations, in collaboration or independently through various applications.
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