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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
In 2009, Spencer co-authored The Art of SEO, with Rand Fishkin, Eric Enge, and Jessie Stricchiola. [38] Published by O'Reilly, the book was named Search Engine Land's Best SEO Book of 2009. [39] Spencer and his co-authors came out with the second edition of The Art of SEO in 2012, and the third edition in 2015.
The first web search engine was Archie, created in 1990 [67] by Alan Emtage, a student at McGill University in Montreal. The author originally wanted to call the program "archives", but had to shorten it to comply with the Unix world standard of assigning programs and files short, cryptic names such as grep, cat, troff, sed, awk, perl, and so on.
Search engine manipulation effect; Search engine optimization metrics; Search engine privacy; Search engine results page; Search engine scraping; Search Engine Strategies; Search neutrality; Semrush; SEO contest; Site map; Socialflow; Sprinklr
Search engine optimization (SEO) and content optimization for web crawlers; Optimizing an industrial process, such as a chemical reaction, by changing the parameters of the process (like temperature, pressure, and pH) Retrieving a record from a database; Finding the maximum or minimum value in a list or array
The book covers the evolution of search engine optimization, and outlines a holistic approach to SEO and inbound marketing that includes web design, content marketing, social media marketing and reputation management. In 2017, Mashable placed SEO for Growth #3 on its list of “10 marketing books to read in 2017”.
A search engine operates by performing specific functions When seeking online information, many people turn to search engines like Google, Bing, Yahoo, or AOL Search. These search engines function as digital indexes, organizing available content by topic and sub-topic, much like an index in a book.
Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).
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