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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving. The evaluation process forces color-motivated behavior. Color usually exerts its influence automatically. Color meaning and effect has to do with context as well. [12]

  3. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is a historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as color science.

  4. Color - Wikipedia

    en.wikipedia.org/wiki/Color

    If the reflectance spectrum of a color is 1 (100%) for all the wavelengths between A and B, and 0 for all the wavelengths of the other half of the color space, then that color is a maximum chroma color, semichrome, or full color (this is the explanation to why they were called semichromes). Thus, maximum chroma colors are a type of optimal color.

  5. Color science - Wikipedia

    en.wikipedia.org/wiki/Color_science

    Color science is the scientific study of color including lighting and optics; measurement of light and color; the physiology, psychophysics, and modeling of color vision; and color reproduction. It is the modern extension of traditional color theory .

  6. Biological pigment - Wikipedia

    en.wikipedia.org/wiki/Biological_pigment

    Pigment color differs from structural color in that it is the same for all viewing angles, whereas structural color is the result of selective reflection or iridescence, usually because of multilayer structures. For example, butterfly wings typically contain structural color, although many butterflies have cells that contain pigment as well. [3]

  7. Tetrachromacy - Wikipedia

    en.wikipedia.org/wiki/Tetrachromacy

    The four pigments in a bird's cone cells (in this example, estrildid finches) extend the range of color vision into the ultraviolet. [1]Tetrachromacy (from Greek tetra, meaning "four" and chroma, meaning "color") is the condition of possessing four independent channels for conveying color information, or possessing four types of cone cell in the eye.

  8. Here’s What Those Colored Circles on Food Packages Actually Mean

    www.aol.com/those-colored-circles-food-packages...

    They compare the color to boxes printed around the world to ensure consistent brand colors,” Schiraldi explained. “Most printers only use four colors: cyan (blue-green), yellow, magenta and black.

  9. Chromatophore - Wikipedia

    en.wikipedia.org/wiki/Chromatophore

    Giosuè Sangiovanni was the first to describe invertebrate pigment-bearing cells as cromoforo in an Italian science journal in 1819. [3] Charles Darwin described the colour-changing abilities of the cuttlefish in The Voyage of the Beagle (1860): [4] These animals also escape detection by a very extraordinary, chameleon-like power of changing ...