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Pepsi’s 2008 rebrand was no exception: In October that year, two months after the Arnell Group submitted its redesign document to the company, Pepsi reported disappointing earnings due to poor ...
The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere-like shape. It is one of the most recognizable logos in the world. [1]
With the rebranding to Pepsi-Cola Soda Shop Made with Real Sugar in early 2024, the font color of the text "Pepsi-Cola", "Soda Shop", and "Made with Real Sugar" was changed to black, in a similar way as the rebranded regular Pepsi logo as of 2023, with both the can design and bottle labels now having a white background with what appears to be a ...
Logo used before re-branding in 2023. This logo was first introduced in 2008; shown here is the 2014 version. Can of Caffeine-Free diet Pepsi, can/logo design 2005. When it was first introduced, Caffeine-Free Pepsi's label background was red, but to avoid any confusion with Coca-Cola, the background color was changed to gold in 1987. As part of ...
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo.As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars".
There’s also a reason why “nostalgia marketing” is taking the world by storm, with the Pepsi rebrand just the latest example of corporate retrospection.
The brand’s new identity was created by the PepsiCo design and innovation team, which also redesigned the logo for its flagship beverage, Pepsi, in 2023. Mountain Dew's logo history.
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