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YouTube Select, formerly Google Preferred, is a program offered by YouTube, a subsidiary of Google, that allows advertisers to pay to place their ads on high-performing videos on its site. [1] The program divides YouTube's most popular channels among 18- to 34-year-olds, comprising the most popular 5% of content on the site, into twelve ...
In 2017, as part of YouTube’s efforts to become more “brand safe” for marketers, the video platform began demonetizing videos and channels that violated the advertiser-friendly guidelines ...
YouTube has faced criticism over aspects of its operations, [1] its recommendation algorithms perpetuating videos that promote conspiracy theories and falsehoods, [2] hosting videos ostensibly targeting children but containing violent or sexually suggestive content involving popular characters, [3] videos of minors attracting pedophilic ...
It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube incorporated Google's AdSense program, generating more revenue for both YouTube and approved content creators. In 2023, YouTube's advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022. [12]
These concerns and others led to a revamping of the Music Key concept to create YouTube Red; unlike Music Key, YouTube Red was designed to provide ad-free streaming to all videos, rather than just music content. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ...
Created in 2005, YouTube is now one of the most popular websites, with visitors watching around 6 billion hours of video every month. [17] The demographics of YouTube are: In the US, 82% of adult men and 80% of adult women report using YouTube. [18] [19] 45.8% of YouTube's total advertising audience is female, and 54.2% is male. [19]
The NAI (Network Advertising Initiative) is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising. [1] Advertising networks created the organization in response to concerns from the Federal Trade Commission and consumer groups that online advertising — particularly targeted or behavioral advertising — harmed user privacy.
A frequent argument put forward for keeping the article is that a subject is notable because of their number of YouTube subscribers or the number of times their videos have been viewed. Consensus however is that this is an insufficient basis by which to establish notability.
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