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Wallace Olins CBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both.
Saffron Brand Consultants is an independent global brand consultancy. It was founded in 2001 by Jacob Benbunan and Wally Olins. [1]The company has offices in London, Madrid, Vienna, and Istanbul with strategic partners in New York and São Paulo.
Wolff Olins was founded in Camden Town, London, in 1965 by designer Michael Wolff and advertising executive Wally Olins. [5] Wolff left the business in 1983, and Olins in 2001; Wolff is still active in the field of branding, and Olins died on the 14 April 2014. [5] Wolff Olins currently has offices in London, New York City, Los Angeles and San ...
In the early 1960s Wolff went into partnership with James Main in Camden Town, London and Wally Olins joined a few years later. In 1965 Wolff Olins [2] was formed and became corporate identity specialists consulting to Volkswagen/Audi, Renault, The Labour Party, Apple Records, Camden Council, Citigroup, 3i, Waterstones, WHSmith and Bovis amongst others.
For over 140 years, Lyle’s Golden Syrup — a staple item in any British baker’s pantry — has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees.
Walter Joseph Landor (born Walter Landauer, July 9, 1913 – June 9, 1995) [1] was a brand designer and the founder of Landor & Fitch. [2] He was a proponent of branding and consumer research techniques widely used to this day.
English: Original logo used by YouTube from its beginning in 2005 until autumn of 2006, which distinctively lacks the dark red gradient at the bottom of the "Tube" part. Type faces which resemble it the closest are "Oswald", “ Impact ” (vertically stretched), "Helvetica Ultra Compressed", and "Trade Gothic LT Std".
Brand recognition refers to how easily the consumers can associate a brand based on the company's logo, slogan, color scheme, or other visual element, without seeing the company's name. [ 46 ] Brand collaborations refer to the short-lived or ephemeral "partnerships between brands in which their images, legacies and values intertwine."