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Gruma, S.A.B. de C.V., known as Gruma, is a Mexican multinational corn flour (masa) and tortilla manufacturing company headquartered in San Pedro, near Monterrey, Nuevo León, Mexico. It is the largest corn flour and tortilla manufacturer in the world. [1] Its brand names include Mission Foods (Misión in Mexico), Maseca, and Guerrero.
Mission Foods was founded as a subsidiary of Grupo Maseca in California in 1977 as a brand name to sell the company's tortillas in the American marketplace. It is one of the world's largest producers of flatbread, tortilla and corn flour products with factories in North and Central America, Europe, Asia and Australia. [1]
A Mission burrito (also known as a San Francisco burrito or a Mission-style burrito) is a type of burrito that first became popular during the 1960s in the Mission District of San Francisco, California. It is distinguished from other burritos by its large size and inclusion of rice and other ingredients. [1]
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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
Wheat tortillas are a staple of the northern Mexican states [52] (such as Sonora, Sinaloa and Chihuahua) and throughout the Southwestern United States. Tortillas vary in size from about 6 to over 30 cm (2.4 to over 12 in), depending on the region of the country and the dish for which it is intended.
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McDonald's "Super Size" products. Supersize means "larger than average or standard sizes; extremely large". [1] [importance?] The phrase was particularly used by McDonald's restaurants to upsize their French fries and soft drinks to an extra-large size.
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