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The Gerber Baby is the trademark logo of the Gerber Products Company, an American purveyor of baby food and baby products. [1] Drawn by artist Dorothy Hope Smith , the Gerber Baby was modeled after Ann Turner Cook (1926–2022).
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Gerber has a long history of projecting a family-friendly image. When Gerber Products established a consumer relations department in 1938, then ten-year-old Sally Gerber began answering each customer's letter individually, a practice she would continue for many years, even after she became a senior vice president of the company. In 1986 the ...
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In 1928, when Gerber announced it was looking for baby images for its upcoming line of baby food, Smith's drawing was submitted and subsequently chosen. It was trademarked in 1931. [4] [5] The drawing of Ann Turner Cook has since been used on virtually all Gerber baby food packaging. [5] Cook's identity was a secret until 1978. [6]
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