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  2. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    There is the use of force in persuasion, which does not have any scientific theories, except for its use to make demands. The use of force is then a precedent to the failure of less direct means of persuasion. Application of this strategy can be interpreted as a threat since the persuader does not give options to their request. [citation needed]

  3. Dual process theory - Wikipedia

    en.wikipedia.org/wiki/Dual_process_theory

    Verbalized explicit processes or attitudes and actions may change with persuasion or education; though implicit process or attitudes usually take a long amount of time to change with the forming of new habits. Dual process theories can be found in social, personality, cognitive, and clinical psychology.

  4. Language intensity - Wikipedia

    en.wikipedia.org/wiki/Language_intensity

    An empirical test of an axiomatic model of the relationship between language intensity and persuasion. Journal of Language and Social Psychology, 9, 235–56. Infante, D.A. (1975). Effects of opinionated language on communicative image and as conferring resistance to persuasion. Western Speech Communication, 39, 112–29.

  5. Social influence - Wikipedia

    en.wikipedia.org/wiki/Social_influence

    Persuasion is the process of guiding oneself or another toward the adoption of an attitude by rational or symbolic means. US psychologist Robert Cialdini defined six "weapons of influence": reciprocity , commitment, social proof , authority , liking, and scarcity to bring about conformity by directed means.

  6. Nonverbal influence - Wikipedia

    en.wikipedia.org/wiki/Nonverbal_Influence

    In terms of nonverbal influence and persuasion, intimacy refers to the receiver's intrinsic motivation to create a strong bond through a close interpersonal relationship. Intimacy can also be viewed from the source's perspective. The source can view persuasive message delivery as those which the receiver can connect to on a personal level.

  7. Elaboration likelihood model - Wikipedia

    en.wikipedia.org/wiki/Elaboration_likelihood_model

    Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".

  8. Reactance (psychology) - Wikipedia

    en.wikipedia.org/wiki/Reactance_(psychology)

    Use of a "respectful, reflective approach" described in motivational interviewing and applied as motivational enhancement therapy, rather than by argumentation, the accusation of "being in denial", and direct confrontations, lead to the motivation to change and avoid the resistance and denial, or reactance, elicited by strong direct confrontation.

  9. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.