Search results
Results from the WOW.Com Content Network
Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers & Marketing managers may try to control the brand image. [2] Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates.
Marketing to health-care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME). [1] The use of gifts, including pens and coffee mugs embossed with pharmaceutical product names, has been prohibited by PHRMA ethics guidelines since 2008.
An electronic trial master file (eTMF) is a trial master file in electronic (digital content) format.It is a type of content management system for the pharmaceutical industry, providing a formalized means of organizing and storing documents, images, and other digital content for pharmaceutical clinical trials that may be required for compliance with government regulatory agencies.
Where brand development is light: Study the advertising and promotion history of the brand. After uncovering our weaknesses, develop a plan that can be applied to this local sore spot. Outline this plan in detail for the division manager. Prepare sales helps and all other necessary material for carrying out the plan.
The imaging model of the Quartz graphics layer is based on the model common to Display PostScript and PDF, leading to the nickname Display PDF. The Preview application can display PDF files, as can version 2.0 and later of the Safari web browser.
Technology project portfolio (a set of projects under development) and technology portfolio (a set of technologies in use). Mobile device management (MDM) - the administrative area dealing with deploying , securing, monitoring, integrating and managing mobile devices, such as smartphones, tablets and laptops, in the workplace and other areas.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Meanwhile, an enterprise will plan for longer term strategic actions to address its competition or improve its competitiveness. For instance, enterprises will plan for, set budgets, implement and use strategic information systems as “information systems or information technology investments can be a source of competitive advantage”. [2]