Search results
Results from the WOW.Com Content Network
The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
The multiple audience dilemma is a communication theory that describes what happens when a person (or group) creates different images of themselves when communicating with different audiences. For instance, a study examined what happens when participants are asked to appear as a "nerd" to one audience and a "party animal" to another.
The theory of evolution has wide-ranging implications on personality psychology. Personality viewed through the lens of evolutionary biology places a great deal of emphasis on specific traits that are most likely to aid in survival and reproduction, such as conscientiousness, sociability, emotional stability, and dominance. [54]
The cognitive-affective personality system or cognitive-affective processing system (CAPS) is a contribution to the psychology of personality proposed by Walter Mischel and Yuichi Shoda in 1995. According to the cognitive-affective model, behavior is best predicted from a comprehensive understanding of the person, the situation, and the ...
Under the influence of social psychology, especially social identity theory, communication accommodation theory are guided by mainly four assumptions. There are speech and behavioral similarities and dissimilarities in all conversations. The way we perceive the speech and behaviors of another determines our evaluation of the conversation.
Self-persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, they focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and the characteristics of the audience.
Affective disposition theory (ADT), in its simplest form, states that media and entertainment users make moral judgments about characters in a narrative which in turn affects their enjoyment of the narrative. This theory was first posited by Zillmann and Cantor (1977), and many offshoots have followed in various areas of entertainment (Raney ...