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According to Agar, culture is a construction, a translation between source languaculture and target languaculture. Like a translation, it makes no sense to talk about the culture of X without saying the culture of X for Y, taking into account the standpoint from which it is observed. For this reason, culture is relational.
Cultural translation is studied through cultural anthropology, a field of anthropology focused on cultural issues among humans. This discipline questions translation through cultural differences. Indeed, translation studies are not only based on language issues, but also on cultural contexts between people.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Different spoken languages. Spoken language is the most important communication tool between people. Spoken language is seen as people's natural production tool, more common and normal, while written language is seen as intricate because of its broad rules. [citation needed] The same language has different meanings in different contexts. When ...
Differences in color categorization between languages are caused by differences in the overall usefulness of color to a culture or language group. [35] Different areas of the world can differ widely in environment and the colors readily available in that environment. These environmental differences can also have an influence on color naming.
A study from 2019 found that due to the different cultural backgrounds of China and the United States, the use of language in automotive advertising varies a lot. [26] For example, Chinese automobile advertisements, which are found to belong to the high-context category, characterized by vagueness and implicitness.
The difference model has roots in the studies of John Gumperz, who examined differences in cross-cultural communication.While the difference model deals with cross-gender communication, the male and female genders are often presented as being two separate cultures, hence the relevance of Gumperz's studies.
Knowing how different cultures interact through language allows for cultural awareness and understanding. A major aspect of cultural communication is individualism versus collectivism. People in individualistic cultures value independence and tend to focus on those closest to them.