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Oakley, Inc. is an American company headquartered in Foothill Ranch, California, which is an autonomous subsidiary of Luxottica.The company designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories.
Frames Direct sells over 250 brand name frames such as Ray-Ban and Oakley, [7] [10] which consumers can search for and purchase on their own at any time on the company's website. Consumers can purchase frames, prescription eyeglasses, prescription or plain sunglasses, and contact lens refills. [9]
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Luxottica acquired Oakley in November 2007 for US$2.1 billion. Oakley had tried to dispute their prices because of Luxottica's large marketshare, and Luxottica responded by dropping Oakley from their stores, causing their stock price to drop, followed by Luxottica's hostile take over of the company. [24]
It was founded in 2009 by Daniel Rothman, Eldad Rothman and Roy Yamner. Daniel Rothman is the current CEO of the company. [4] The company primarily focuses on North America, but also accepts orders from 92 countries. [5]
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