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On September 19, 2023, AB InBev elevated Michelob Ultra as a "global brand" signaling the company's shift towards Michelob Ultra as their new flagship light beer, as opposed to Bud-Light. The company also stated that the move would have the brand compete better with Heineken.
Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line. According to a report by Beer Marketer's Insights and published by USA Today on December 9, 2013, sales of Michelob Light declined by nearly 70% between 2007 and 2012. The article listed Michelob Light as one of "nine beers many Americans no longer drink". [59]
This photograph taken on April 23, 2024 shows bottles of Corona Cero alcohol-free beer move on a production line during a press visit at the Anheuser-Busch InBev (AB InBEV) brewery in Leuven.
Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in Light Lager popularity. Bud Dry was brewed using Anheuser-Busch's DryBrew process, originally developed under the leadership of August A. Busch. [2] The process also resulted in the creation of the similar, now-defunct, Michelob Dry.
Michelob Ultra moved up in the rankings last week, grabbing the second-place spot for best-selling beers in the U.S. Who else made the Top 10? What are America's most popular beer brands?
Anheuser-Busch Companies, LLC [5] (/ ˈ æ n h aɪ z ər ˈ b ʊ ʃ / AN-hy-zər BUUSH) is an American brewing company headquartered in St. Louis, Missouri. [6] Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (), now the world's largest brewing company, [7] [6] [8] [9] which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
And Guinness is only 4.2% ABV, comparable to a light beer like Michelob Ultra. “All of our bars are outselling what we did last year,” McGarry said. The Dead Rabbit also has an outpost in ...
Anheuser-Busch, whose Michelob brand Miller had intended Löwenbräu to compete with, called the attention of regulators and the public to the changes Miller had made to mass-produce the beer for the American market, changes which introduced artificial ingredients that would not have been allowed under the German Reinheitsgebot that Miller had ...