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A concentrated disadvantage is a sociological term for neighborhoods with high percentages of residents of low socioeconomic status. It is expressed as the percent of households located in census tracts with high levels of concentrated disadvantage.
Within sociology, Warranting theory is a theory adapted by Joseph B. Walther and Malcolm Parks from the works of Stone. [1]Warranting theory contends information which is immune to manipulation by the target to whom it refers is considered more valuable than information which the target has control over.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Sociological images was founded in 2007 by sociology professor Lisa Wade (Occidental College) and hosted at Blogspot to share ideas and teaching resources with other faculty teaching about sociology. Six professors were invited to serve as the foundational bloggers.
Target marketing goes against the grain of mass marketing. It involves identifying and selecting specific segments for special attention. [2] Targeting, or the selection of a target market, is just one of the many decisions made by marketers and business analysts during the segmentation process. Examples of target markets used in practice ...
Research also indicates that areas of concentrated poverty can have effects beyond the neighborhood in question, affecting surrounding neighborhoods not classified as "high-poverty" and subsequently limiting their overall economic potential and social cohesion. Concentrated poverty is a global phenomenon, with prominent examples world-wide. [3]
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Cluster theory is a theory of strategy.. Alfred Marshall, in his book Principles of Economics, published in 1890, first characterized clusters as a "concentration of specialized industries in particular localities" that he termed industrial districts.