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Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
Champion produced uniforms for all the NBA teams during the 1990s and some NFL teams during the 1970s to the 1990s, for both on-field and retail purposes. It has also produced sportswear for many major colleges. [6] Champion was also the uniform manufacturer of the Olympic basketball team that competed at the 1992 Summer Olympics. [4]
The Nike Swoosh logo, which is featured on every NBA team's jersey. Beginning with the 2017–18 NBA season, Nike Inc. became the uniform and apparel maker for the National Basketball Association (NBA). The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history.
Over the decades, different shoe brands and styles were popular as basketball shoes: Chuck Taylor All-Stars and Keds in the 1960s and 1970s; Adidas and Nike leather high-tops in the late 1970s and 1980s; and Air Jordans in the 1990s. [4] Now most athletes wear shoes from the brand they are signed with and some even have their own signature shoes.
The football, men's basketball and women's basketball team will be wearing the Jumpman logo starting in the 2018–19 season. [21] On December 6, 2017, the University of Florida announced that the Florida Gators football program would join the three other universities in using the Jordan brand and Jumpman logo for its athletic gear.
The company took a minimalist approach to its designs of sportwear such as shoes, and created products that are durable and functional across a range of movements. [5] [7] It claims to produce sportwear for a community of "people who work hard and don't believe in excuses". [8] Its products initially catered to the CrossFit community. [7]
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