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Puma holds a 5% stake in German football club Borussia Dortmund, and has been its supplier since 2012. [55] In 2014, Puma and Arsenal Football Club entered a 5-year merchandising partnership, the biggest deal in Puma and Arsenal's history. [56] The partnership ended in 2019.
The two biggest football clubs in Herzogenaurach, FC Herzogenaurach and ASV Herzogenaurach, were sponsored by Puma and Adidas respectively. As a result, a strong sporting and personal rivalry formed between the players and the fans of each of these teams.
In 1948, the first football match after World War II, several members of the West Germany national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki ...
In the later part of the 19th century, the first ever football-specific boot was designed, made of thick and heavy leather that ran right to the ankle for increased protection; the first boot weighed 500 grams (18 oz) and would double in weight when it was wet.
EXCLUSIVE: As the European Women’s Championship football gets underway, Rebel Girls has partnered with Nike EMEA on a set of 25 stories celebrating female footballers. The stories, which will ...
Rudolf "Rudi" Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi Party, businessman and founder of the sportswear company Puma. He was the older brother of Adidas founder, Adolf "Adi" Dassler .
Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor and businessman who founded the German sportswear company Adidas.He was also the younger brother of Rudolf Dassler, founder of Puma.
Football historian Jimmy ... romantic, purist, pragmatist, rebel, [163] and ... Cruyff was a fan of Puma's King boots and by 1974 had signed a sponsorship deal with ...
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