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At the time of release, BMW announced that any model under 4.5 m (177 in) in length and smaller than a 3 Series will make use of the UKL platform. [3] According to Ian Robertson, BMW sales and marketing chief, "One of the big advantages of UKL is that we are able to launch a lot of products almost simultaneously because we are doing the ...
The growth–share matrix [2] (also known as the product portfolio matrix, [3] Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group portfolio analysis and portfolio diagram) is a matrix used to help corporations to analyze their business units, that is, their product lines.
The BMW Brilliance Zinoro all-electric crossover, based on the BMW X1 (E84), is the first product of BMW Brilliance's brand and the first new energy vehicle (NEV) from a Chinese premium manufacturer. Since early 2014, the Zinoro 1E is available for leasing only in Beijing and Shanghai .
A BMW 5-Series LWB produced by BMW Brilliance. In 2003, BMW and Brilliance agreed to make select products of this German luxury carmaker in China. [7] As of 2010, the joint venture made the BMW 3 Series and BMW 5 Series and had plans to introduce the BMW X1 by 2012. [59]
The BMW Manufacturing Co., LLC, also known as BMW Spartanburg, is the BMW Group's only assembly facility in the United States, and is located in Greer, South Carolina. [11] The plant is currently BMW's major global production site for the X3, X4, X5, X6, X7, and XM crossover SUVs, [ 12 ] whose biggest market is the U.S., while other BMW models ...
The unusually sharp decline in luxury car sales has led observers to believe that there is a fundamental shift and reshaping of the luxury automotive market, with one industry official suggesting that the marques no longer command the premiums that they used to and another saying that conspicuous consumption was no longer attractive in poor ...
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After the success of BMW M products like BMW 3.0 CSL in racing venues and the growing market for high performance sports cars, M introduced cars for sale to the public. The first official M-badged car for sale to the public was the M1 , revealed at the Paris Motor Show in 1978.
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