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LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product ...
Fisher hired Earl in spring 1926 to design a sleek low-priced vehicle to be introduced by Cadillac in 1927 known as the LaSalle. [26] Sloan was sufficiently impressed by the result that he made Earl head of a special design division of GM, established in June 1927. [26] The LaSalle itself was introduced in March 1927 for the 1927 model year. [27]
In 1941, the Series 61 returned to complement the Series 62 which was introduced in 1940, and the Series 61 replaced the LaSalle in the Cadillac pricing structure. All 1941 Cadillacs used the same Monobloc V8 with the same displacement of 346 cu in (5.7 L) when the Cadillac V16 engine used in the Series 90 was cancelled.
Cadillac was the first volume manufacturer of a fully enclosed car, in 1906. Cadillac participated in the 1908 interchangeability test in the United Kingdom, and was awarded the Dewar Trophy for the most important advancement of the year in the automobile industry. On July 29, 1909, [1] Cadillac was purchased by the General Motors (GM ...
Debuting in 1936, it filled a gaping price gap between the updated appearance of the successful LaSalles of which the Series 60 was the upgraded version with the "Cadillac" name, and the Series 36-70 Cadillac models. Initially it rode on a 121.0 in (3,073 mm) wheelbase and shared the B body with cars from LaSalle, Buick, and Oldsmobile. This ...
Martin's father purchased a service station, where he worked pumping gas. He moved to Phoenix and became the owner of his own gas station which he named M&M. He then purchased several towing trucks and his business continued to grow. He became involved in other automobile related businesses and started a car auction company.
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1940 Cadillac Series 40-62 2-door convertible 1941 Cadillac Series 41-62 coupe 1941 Cadillac Series 41-62 4-door convertible. The Fisher-bodied Series 40-62 was the new entry level product for the 1940 model line and was upgraded with a low sleek "torpedo" style C-body with chrome window reveals, more slant in the windshield, and a curved rear window. [1]