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Google Analytics is implemented with "page tags", in this case, called the Google Analytics Tracking Code, [44] which is a snippet of JavaScript code that the website owner adds to every page of the website.
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
Cookies via JavaScript N/A Free Analytics Suite: AT Internet: Mobile ID and Cookies Continuous Negotiable Data Workbench: Adobe Systems: Cookies via JavaScript 6.51 Negotiable Google Analytics: Google: Cookies via JavaScript N/A Free (Standard), $150,000 Annual (Premium) CleverTap: WizRocket, Inc. Cookies via JavaScript Continuous Free (Start ...
Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. [5] In April 2008, Google released Urchin 6. [6] [7] In February 2009, Google released Urchin 6.5, integrating AdWords. [8] Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features. [9] [10]
A third-party cookie is created by websites other than the one a user visits. They insert additional tracking code that can record a user's online activity. On-site analytics refers to data collection on the current site. It is used to measure many aspects of user interactions, including the number of times a user visits. [13]
The total number of visits or page views provides a more realistic and accurate assessment of popularity. Page view (pageview) - A request for a file, or sometimes an event such as a mouse click, that is defined as a page in the setup of the web analytics tool. Usually, the number of page views is more than Visits and Visitors (Unique Visitors).
This is a list of free and open-source software packages , computer software licensed under free software licenses and open-source licenses. Software that fits the Free Software Definition may be more appropriately called free software ; the GNU project in particular objects to their works being referred to as open-source . [ 1 ]
Google Code Competitions – Discontinued on July 1. Google Universal Analytics – Shut down on July 1 and replaced by Google Analytics 4. [43] Conversational Actions – Extended the functionality of Google Assistant by allowing 3rd party developers to create custom experiences, or conversations, for users of Google Assistant. Shut down in June.