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Zaltman metaphor elicitation technique. The Zaltman metaphor elicitation technique (ZMET) is a market research tool. ZMET is a technique that elicits both conscious and especially unconscious thoughts by exploring people's non-literal or metaphoric expressions. It was developed by Gerald Zaltman at the Harvard Business School in the early 1990s.
Metaphor (drawing a similarity between two things) and metonymy (drawing a contiguity between two things) are two fundamental opposite poles along which a discourse with human language is developed. [1] It has been argued that the two poles of similarity and contiguity are fundamental ones along which the human mind is structured; in the study ...
Conceptual metaphor. In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another. An example of this is the understanding of quantity in terms of directionality (e.g. "the price of peace is rising ") or the understanding of time in terms of money (e.g.
978-0226468013. Metaphors We Live By is a book by George Lakoff and Mark Johnson published in 1980. [1][2] The book suggests metaphor is a tool that enables people to use what they know about their direct physical and social experiences to understand more abstract things like work, time, mental activity and feelings.
Clean language is a technique primarily used in counseling, psychotherapy and coaching but now also used in education, business, organisational change and health. [1] It has been applied as a research interview technique called clean language interviewing. Clean language aims to support clients in discovering and developing their own symbols ...
Metaphor. A political cartoon by illustrator S.D. Ehrhart in an 1894 Puck magazine shows a farm woman labeled "Democratic Party" sheltering from a tornado of political change. A metaphor is a figure of speech that, for rhetorical effect, directly refers to one thing by mentioning another. [1]
Thinking outside the box. Thinking outside the box (also thinking out of the box[1][2] or thinking beyond the box and, especially in Australia, thinking outside the square[3]) is an idiom that means to think differently, unconventionally, or from a new perspective. The phrase also often refers to novel or creative thinking.
A list of metaphors in the English language organised alphabetically by type. A metaphor is a literary figure of speech that uses an image, story or tangible thing to represent a less tangible thing or some intangible quality or idea; e.g., "Her eyes were glistening jewels".
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